Mike Wilson, Strategic Digital Director, .99

As Strategic Digital Director, Mike’s role also encompasses leading digital work and the digital team at .99. He began his career in teaching and ICT (Information Communication Technology) before starting his career in advertising in 2003-2004.

Mike understands the importance of retail from a digital point of view and is a big advocate for creating and building digital programmes, not just digital campaigns.

He is a key member of the CAANZ (Communications Agencies Association) Digital Leadership Group and has worked in many advertising categories.